In 1980, I embarked on a journey in the world of car sales, starting in Kansas City. Over the years, I progressed through management roles in dealerships spanning Kansas, Missouri, New Hampshire, Texas, and Oklahoma. From smaller dealerships moving a few dozen vehicles monthly to larger ones selling several hundred, I also shared my expertise as an independent sales trainer across the country. The automotive sales landscape has seen significant shifts since 1980, thanks to the internet's advent, reshaping how customers engage. Before, folks relied on radio, TV, newspaper ads, and shopping at local dealerships. Then the internet arrived, enabling consumers to cast a wider net, amassing information before making choices and even comparing prices across states.
However, some fundamentals haven't changed. Two buyers of the same car may strike entirely different deals. It's apparent the more skillful negotiator, armed with inside knowledge on dealership operations and insightful queries, secures the better deal. This insight from my early days remains just as true today. The disparity extends regardless of customer expertise or dealership location—many still dislike the buying process due to vague responses, hidden fees, and frustrating sales techniques that waste time. Enter Your Car Dog, a solution that has earned the moniker of "personal Car Buyer's Agent" from clients. Our exclusive commitment to customers, without dealership affiliations, resonates with those who'd rather avoid the typical dealership experience.
In 2012, Reggie the Vizsla joined me on this journey and quickly rose to the role of CFO (Chief Furry Officer) and became the face of the company. With the expansion of our client base year over year, I knew it would take more than Reggie and I to provide the desired level of customer service to our clients. Thus, the Your Car Dog team emerged. Since 2021, our team has grown by eight remarkable members: Natalie Kempton, Kelly Golant, Laura Anderson and Jo Ann Lorenz revitalized the administrative side, enhancing organization, client relations, and elevating our marketing efforts. Roger Klein, Chuck DeFarkas, Laura DeFarkas and Brad Osborn joined as Car Buyer's Agents, contributing decades of automotive industry experience. Collectively, our team boasts over 100 years in and around the car industry—an impressive roster.
As the automotive sales landscape continues to evolve, our mission's enduring core remains unwavering: to empower customers, streamline the buying process, and enhance the overall car-buying journey.
- Chuck Morton, Owner