Our Story
Chuck's Story and the Creation of the Your Car Dog Team
In 1980, I started in car sales in Kansas City. Over the years, I progressed through management roles in dealerships in Kansas, Missouri, New Hampshire, Texas, and Oklahoma. From smaller dealerships moving a few dozen vehicles monthly to larger ones selling several hundred every month, I also shared my expertise as an independent sales trainer. The automotive sales landscape has seen significant shifts since 1980, thanks to the internet's advent, reshaping how customers engage. Before, folks relied on radio, TV, newspaper ads, and shopping at local dealerships. Then the internet arrived, enabling consumers to cast a wider net, collecting information before stepping into a dealership.
However, some fundamentals haven't changed. Two buyers of the same car may strike entirely different deals. It's apparent the more skillful negotiator, armed with inside knowledge on dealership operations and insightful questions, secures the better deal. This insight from my early days remains just as true today. Many car buyers still dislike the buying process due to vague responses, hidden fees, and frustrating sales techniques that waste time. Enter Your Car Dog, a solution that has earned the moniker of "personal Car Buyer's Agent" from our clients. Our exclusive commitment to customers, resonates with those who'd rather avoid the typical dealership experience.
In 2012, Reggie the Vizsla joined me on this journey and quickly rose to the role of CFO (Chief Furry Officer) and became the face of the company. With the expansion of our client base year over year, I knew it would take more than Reggie and I to provide the desired level of customer service to our clients. Over time, Your Car Dog team was established. Since 2021, our team has grown by five remarkable members: Laura Anderson, Jo Ann Lorenz and Nicole Kamai on the administrative side, enhancing organization, client relations, and elevating our marketing efforts. Roger Klein and Chuck DeFarkas joined as Car Buyer's Agents, contributing decades of automotive industry experience. Collectively, our team boasts over 80 years in and around the car industry—an impressive roster.
As the automotive sales landscape continues to evolve, our mission's enduring core remains unwavering: to empower customers, streamline the buying process, and enhance the overall car-buying journey.
- Chuck Morton, Owner
