Our Story
Chuck's Story and the Creation of the Your Car Dog Team
In 1980, I started in car sales in Kansas City. Over the years, I progressed through management roles in dealerships in Kansas, Missouri, New Hampshire, Texas, and Oklahoma. From smaller dealerships moving a few dozen vehicles monthly to larger ones selling several hundred every month, I also shared my expertise as an independent sales trainer. The automotive sales landscape has seen significant shifts since 1980, thanks to the internet's advent, reshaping how customers engage. Before, folks relied on radio, TV, newspaper ads, and shopping at local dealerships. Then the internet arrived, enabling consumers to cast a wider net, collecting information before stepping into a dealership.
However, some fundamentals haven't changed. Two buyers of the same car may strike entirely different deals. It's apparent the more skillful negotiator, armed with knowledge on dealership operations, secures the better deal. This insight from my early days remains just as true today. Many car buyers still dislike the buying process due to vague responses, hidden fees, and frustrating sales techniques that waste time. Enter Your Car Dog, a solution that offers buyers their own personal "Car Buyer's Agent". Our exclusive commitment to customers, resonates with those who would like to avoid the typical dealership experience.
In 2012, Reggie the Vizsla joined me and became the face of the company when it was created in 2017. Filling the role of CFO (Chief Furry Officer). With the expansion of our client base every year, I knew it would take more than Reggie and I to provide the desired level of customer service to our clients. Over time, Your Car Dog team was established. Since 2020, our team has grown by six remarkable members: Laura Anderson, Jo Ann Lorenz and Nicole Kamai on the administrative side, enhancing organization, client relations, and elevating our marketing efforts. Roger Klein, Chuck DeFarkas and Laura DeFarkas joined as Car Buyer's Agents, contributing decades of automotive industry experience. Collectively, our team boasts over 90 years in and around the retail car industry—an impressive roster.
As the automotive sales landscape continues to evolve, our mission's enduring core remains unwavering: to empower customers, streamline the buying process, and enhance the overall car-buying journey.
- Chuck Morton, Owner
